1) Take simplicity seriously.
The more crowded a page is, the more confused the user gets. White space isn’t the enemy—it’s your friend.

2) Don’t sacrifice speed.
Even the most beautiful website will lose users if it takes 5 seconds to load. Compress your images and use good hosting.

3) Prioritize mobile.
Most users come from mobile. If you only design for desktop, you’ve lost half your audience.

4) Keep navigation simple.
A user should understand within 3 seconds where they are and what to do. Complicated menus = users leaving.

5) Show your brand identity.
Colors, fonts, and tone should match your brand’s personality. A website copy-pasted from a generic template never looks professional.